Seth Godin has an explanation why negative thinking is so popular when there is so much evidence that positive thinking is more beneficial.
Seth's Blog: The problem with positive thinking: "All the evidence I've seen shows that positive thinking and confidence improves performance. In anything." But ...
Michael J. Fox, a Canadian born in Edmonton, also did a book and documentary investigating optimism and made the observation that much more study has been done on depression than on people being optimistic.
On this positive thinking theme, Rajesh Setty, has also written a book (Upbeat) on the right attitude to have to thrive in tough times.
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